Content has been one of the most crucial pillars of marketing since its genesis. Out of all the currently utilised content, we can basically break it down into 3 types: written content, audio content and visual content. All the content we see today in marketing, are a combination of at least two or all three of the aforementioned types of content. Over the time, content developed from a simple stone carved print or hand painted flyers to the digital ads we see now, so are…Continue Reading “Surf the Video content wave, Rule the Market!”

User Interface is a design approach to make the users interaction as simple and efficient as possible keeping user centric design in mind. This design approach is used to develop a better interface widely used for electronic, mobile devices and software’s with the focus on maximizing usability and the user experience. The most basic of designs must balance technical functionality and visual elements to create a system that is not only operational but also usable and adaptable as per changing user needs. Unlike UX designers…Continue Reading “Understanding User Interface”